In this article, you will learn how to find individual statistics related to the performance of the selected campaign.
"Opens" number indicates how many times in total an email has been opened by the recipients. "Unique opens" shows the number of times the unique recipients have opened an email.
For example, a given recipient has opened an email five times. In "Opens", the number would show 5. In "Unique opens", the number would be 1.
Email "Open Rate" represents the percentage of how many recipients of your email campaign has opened your email. It is a vital metric for your email marketing strategy and indicates the success of your campaign and the engagement of your audience.
Email "Open Rate" is calculated as Open Rate = (total unique email opens ÷ total recipients) x 100.
Based on the Super Office study, an average email "Open Rate" in 2020 was 21.3%.
"Clicks" number indicates how many times in total all recipients have clicked any links in your email campaign. "Unique clicks" shows the number of times a unique recipient has clicked the link in your email campaign.
For example, if a subscriber would click twice on the same link in your email, the "Clicks" number would show 2, and "Unique Clicks" would indicate 1.
Email "Click Rate" represents the percentage of how many unique email campaign recipients have clicked the links in your email. The ratio is a good indicator of how interesting and engaging your content is for your audience since your email was open and clicked.
Based on the Supper Office study, an average "Click Rate" is around 3%.
An "Unsubscribes" number indicates how many people have unsubscribed from your audience after receiving the email campaign.
"Unsubscribe Rate" is the rate at which subscribers unsubscribe from an audience after receiving the email campaign. The "Unsubscribe Rate" is calculated as (Lost Subscribers over the Time Period ÷ Total Subscribers at the Start of Time Period) x 100.
"Bounces" number shows how many emails have not been delivered to the recipients. Below you can see some of the possible reasons for bounces:
- Email does not exist.
- The recipient's inbox is full.
- The recipient's email server is inactive.
- The recipient's email server had delivery blocked.
- The email did not meet the recipient's anti-spam or anti-virus requirements
- and others.
"Bounce Rate" indicates the percentage of the emails that have not been delivered to the recipients. "Bounce Rate" is an essential metric of your email deliverability and an indicator of how clean your emailing list is.
Having a high "Bounce Rate" puts you at risk of downgrading your sender's score and being marked as spam by large email providers.