What is an Email Marketing Automation?
Email Marketing Automation is a self-operating email marketing effort created to increase email marketing efficiency.
Marketers usually use automation to automatically send emails to subscribers as a response to their actions (taken or not taken). For example, automated welcome emails to new subscribers or re-engagement emails with special offers sent once subscribers stop opening emails from you.
Email Marketing Automations consist of two parts:
- Automation itself - where you tell the system triggers, when, and which automation to perform.
- Email - the email to be sent to subscribers once the automation cycle is completed.
If you want to learn more about each of the parts in more detail, we recommend reading the article ”What is an Email for Automation”.
Email Automation strengthens your customer relationships by providing valuable, personalized, in-time reactions to subscribers' activity. Below you can see some of the main reasons why you might consider using Email Automation:
It is right on time.
Based on the study presented by Epsilon Email Institute, "triggered emails have a 70.5% higher open rate and 152% higher click-through rate compared to generic email newsletters".
It boosts your sales.
According to the research by Anniutas Group, a combination of marketing activities with automation led up to a 417% revenue increase in the surveyed companies.
It optimizes your marketing teamwork.
Besides being a beneficial marketing and sales tool, automation would also help your workload. Automate manual processes and concentrate on the more critical tasks for growing your business.
Examples of Email Automations
- Welcome Emails
- Discount or Special Offer Email
- Re-engagement email
- Abandoned Cart Email (coming soon)
- Upsell Email (coming soon)